{"id":7425,"date":"2019-09-06T16:55:52","date_gmt":"2019-09-06T15:55:52","guid":{"rendered":"https:\/\/www.italcaffe.it\/the-story\/"},"modified":"2021-06-08T16:04:27","modified_gmt":"2021-06-08T15:04:27","slug":"coffee-roasting","status":"publish","type":"page","link":"https:\/\/italcaffe.it\/en\/coffee-roasting\/","title":{"rendered":"The Story"},"content":{"rendered":"

[vc_row fullwidth=”yes” wrap=”yes” content_placement=”middle” css=”.vc_custom_1558709024464{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;background-color: #f8f8fa !important;}”][vc_column css=”.vc_custom_1522771389256{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]

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  • \"Immagine<\/li>\n <\/ul>\n <\/div>\n \n <\/div>\n<\/div>[\/vc_column][\/vc_row][vc_section][vc_row css=”.vc_custom_1562921539110{margin-top: 20px !important;margin-bottom: 20px !important;padding-top: 5px !important;padding-right: 50px !important;padding-bottom: 30px !important;padding-left: 50px !important;}” el_class=”wrap-content-limit”][vc_column css=”.vc_custom_1563272491602{padding-top: 20px !important;}”][vc_custom_heading divider=”yes” text=”La torrefazione del nostro caff\u00e8 in pi\u00f9 di 50 anni di storia” font_container=”tag:h1|font_size:24|text_align:center|line_height:24px” use_theme_fonts=”yes” css_animation=”none” separator=”yes” el_class=”text-uppercase”][vc_column_text css=”.vc_custom_1568975572381{padding-top: 30px !important;}”]<\/p>\n

    Since 1969, Italcaff\u00e8 is the coffee of our land.<\/p>\n

    Our story begins in La Spezia<\/span> more than 50 years ago, when Ennio Poli<\/span> decided to convert its grocery shop in a roaster.<\/p>\n

    His goal was to select the best coffees from across the world<\/span>, bring them to his land and work them with passion to provide his customers with the authentic aroma of the true Italian espresso.<\/p>\n

    To this day, his passion is carried on by siblings who have decided to revive Italcaff\u00e9 imagine on the occasion of its 50th anniversary<\/span> by drawing inspiration from the beauty of their homeland.<\/p>\n

    Tigullio, Cinque Terre, Gulf of the Poets, Lunigiana, Apuan Alps and Versilia. Since more than 50 years, we have brought the aroma<\/span> of the highest quality coffee from across the world to our enchanting land.<\/p>\n

    [\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row css=”.vc_custom_1562921539110{margin-top: 20px !important;margin-bottom: 20px !important;padding-top: 5px !important;padding-right: 50px !important;padding-bottom: 30px !important;padding-left: 50px !important;}” el_class=”wrap-content-limit”][vc_column][vc_custom_heading divider=”yes” text=”Da drogheria a torrefazione di caff\u00e8” font_container=”tag:h2|font_size:24|text_align:center|line_height:24px” use_theme_fonts=”yes” css_animation=”none” separator=”yes” el_class=”text-uppercase”][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle” el_class=”box-point-wrap”][vc_column width=”1\/2″ el_class=”box-storia-inner”][vc_single_image image=”7434″ img_size=”full” alignment=”right”][\/vc_column][vc_column width=”1\/2″ el_class=”storia-box-dx storia-box-1969″][vc_custom_heading text=”Italcaff\u00e9 was born” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes” el_class=”text-uppercase text-red”][vc_column_text]<\/p>\n

    Ennio Poli converts his grocery store in a coffee roaster<\/p>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle” el_class=”box-point-wrap”][vc_column width=”1\/2″ el_class=”storia-box-sx storia-box-1975 text-right”][vc_custom_heading text=”First restyling” font_container=”tag:h3|text_align:right” use_theme_fonts=”yes” el_class=”text-uppercase text-red”][vc_column_text el_class=”text-right”]<\/p>\n

    Italcaff\u00e9 keeps on expanding and invest in his image with a first packaging restyling<\/p>\n

    [\/vc_column_text][\/vc_column][vc_column width=”1\/2″ el_class=”box-storia-inner”][vc_single_image image=”7430″ img_size=”full”][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle” el_class=”box-point-wrap”][vc_column width=”1\/2″ el_class=”box-storia-inner”][vc_single_image image=”7442″ img_size=”full” alignment=”right”][\/vc_column][vc_column width=”1\/2″ el_class=”storia-box-dx storia-box-1984″][vc_custom_heading text=”Registration of the actual trademark” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes” el_class=”text-uppercase text-red”][vc_column_text]<\/p>\n

    After the building of the second plant, Italcaff\u00e9 registers the trademark that is still used today and insert the graphic element of the coffee cup.<\/p>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle” el_class=”box-point-wrap”][vc_column width=”1\/2″ el_class=”storia-box-sx storia-box-1991 text-right”][vc_custom_heading text=”The bean” font_container=”tag:h3|text_align:right” use_theme_fonts=”yes” el_class=”text-uppercase text-red”][vc_column_text el_class=”text-right”]<\/p>\n

    The coffee bean is inserted in the logo as a symbol of the quality that has always distinguished Italcaff\u00e8\u2019s products.<\/p>\n

    [\/vc_column_text][\/vc_column][vc_column width=”1\/2″ el_class=”box-storia-inner”][vc_single_image image=”7438″ img_size=”full”][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle” el_class=”box-point-wrap”][vc_column width=”1\/2″ el_class=”box-storia-inner”][vc_single_image image=”7426″ img_size=”full” alignment=”right”][\/vc_column][vc_column width=”1\/2″ el_class=”storia-box-dx storia-box-2009″][vc_custom_heading text=”The Colors” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes” el_class=”text-uppercase text-red”][vc_column_text]<\/p>\n

    Italcaff\u00e9 introduces black and red as his main colors. Every different product is characterized by a different color.<\/p>\n

    [\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section css=”.vc_custom_1562339723199{margin-top: 0px !important;padding-top: 0px !important;}”][vc_row][vc_column][vc_raw_html]PGRpdiBjbGFzcz0ibGluZSI+PC9kaXY+[\/vc_raw_html][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

    [vc_row fullwidth=”yes” wrap=”yes” content_placement=”middle” css=”.vc_custom_1558709024464{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;background-color: #f8f8fa !important;}”][vc_column css=”.vc_custom_1522771389256{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][\/vc_column][\/vc_row][vc_section][vc_row css=”.vc_custom_1562921539110{margin-top: 20px !important;margin-bottom: 20px !important;padding-top: 5px !important;padding-right: 50px !important;padding-bottom: 30px !important;padding-left: 50px !important;}” el_class=”wrap-content-limit”][vc_column css=”.vc_custom_1563272491602{padding-top: 20px !important;}”][vc_custom_heading divider=”yes” text=”La torrefazione del nostro caff\u00e8 in pi\u00f9 di 50 anni di storia” font_container=”tag:h1|font_size:24|text_align:center|line_height:24px” 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