{"id":7867,"date":"2019-09-25T18:38:05","date_gmt":"2019-09-25T17:38:05","guid":{"rendered":"https:\/\/www.italcaffe.it\/historie\/"},"modified":"2021-06-16T15:17:58","modified_gmt":"2021-06-16T14:17:58","slug":"histoire","status":"publish","type":"page","link":"https:\/\/italcaffe.it\/fr\/histoire\/","title":{"rendered":"Histoire"},"content":{"rendered":"

[vc_row fullwidth=”yes” wrap=”yes” content_placement=”middle” css=”.vc_custom_1558709024464{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;background-color: #f8f8fa !important;}”][vc_column css=”.vc_custom_1522771389256{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]

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  • \"Immagine<\/li>\n <\/ul>\n <\/div>\n \n <\/div>\n<\/div>[\/vc_column][\/vc_row][vc_section][vc_row css=”.vc_custom_1562921539110{margin-top: 20px !important;margin-bottom: 20px !important;padding-top: 5px !important;padding-right: 50px !important;padding-bottom: 30px !important;padding-left: 50px !important;}” el_class=”wrap-content-limit”][vc_column css=”.vc_custom_1563272491602{padding-top: 20px !important;}”][vc_custom_heading divider=”yes” text=”La torr\u00e9faction du n\u00f4tre caf\u00e9 en plus de 50 ans d’histoire” font_container=”tag:h1|font_size:24|text_align:center|line_height:24px” use_theme_fonts=”yes” css_animation=”none” separator=”yes” el_class=”text-uppercase”][vc_column_text css=”.vc_custom_1568975572381{padding-top: 30px !important;}”]<\/p>\n

    Depuis 1969 Italcaff\u00e8 est le caf\u00e9 de nos terres.<\/p>\n

    Son histoire a commenc\u00e9 \u00e0 La Spezia<\/span> il y a plus de 50 ans quand Ennio Poli<\/span> d\u00e9cida de transformer son \u00e9picerie en torr\u00e9faction.<\/p>\n

    Il avait pour objectif de s\u00e9lectionner les meilleurs caf\u00e9s du monde<\/span>, de les introduire sur ses terres et de les travailler avec passion afin d\u2019offrir \u00e0 ses clients l\u2019ar\u00f4me du vrai expresso italien.<\/p>\n

    Cette passion anime d\u00e9sormais ses enfants qui ont d\u00e9cid\u00e9 de donner un coup de jeune \u00e0 l\u2019image de la marque avec pour source d\u2019inspiration la beaut\u00e9 du territoire environnant. L\u2019anniversaire des cinquante ans d\u2019Italcaff\u00e8<\/span> \u00e9tait une occasion \u00e0 ne pas manquer.<\/p>\n

    Le golfe du Tigullio, les cinq terres, le golfe des po\u00e8tes, la Lunigiana, les Alpes Apuane et la Versilia. Depuis plus de 50 ans nous diffusons l\u2019ar\u00f4me<\/span> des meilleurs caf\u00e9s du monde sur nos splendides terres.<\/p>\n

    [\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row css=”.vc_custom_1562921539110{margin-top: 20px !important;margin-bottom: 20px !important;padding-top: 5px !important;padding-right: 50px !important;padding-bottom: 30px !important;padding-left: 50px !important;}” el_class=”wrap-content-limit”][vc_column][vc_custom_heading divider=”yes” text=”De l’\u00e9picerie \u00e0 la torr\u00e9faction” font_container=”tag:h2|font_size:24|text_align:center|line_height:24px” use_theme_fonts=”yes” css_animation=”none” separator=”yes” el_class=”text-uppercase”][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle” el_class=”box-point-wrap”][vc_column width=”1\/2″ el_class=”box-storia-inner”][vc_single_image image=”7453″ img_size=”full” alignment=”right”][\/vc_column][vc_column width=”1\/2″ el_class=”storia-box-dx storia-box-1969″][vc_custom_heading text=”NAISSANCE D\u2019ITALCAFF\u00c8” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes” el_class=”text-uppercase text-red”][vc_column_text]<\/p>\n

    Ennio Poli transforme \u00e0 La Spezia son \u00e9picerie en une torr\u00e9faction.<\/p>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle” el_class=”box-point-wrap”][vc_column width=”1\/2″ el_class=”storia-box-sx storia-box-1975 text-right”][vc_custom_heading text=”PREMIER CHANGEMENT DE L\u2019IMAGE” font_container=”tag:h3|text_align:right” use_theme_fonts=”yes” el_class=”text-uppercase text-red”][vc_column_text el_class=”text-right”]<\/p>\n

    Italcaff\u00e8 continue son expansion et investit dans un premier changement de son image de marque.<\/p>\n

    [\/vc_column_text][\/vc_column][vc_column width=”1\/2″ el_class=”box-storia-inner”][vc_single_image image=”7451″ img_size=”full”][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle” el_class=”box-point-wrap”][vc_column width=”1\/2″ el_class=”box-storia-inner”][vc_single_image image=”7457″ img_size=”full” alignment=”right”][\/vc_column][vc_column width=”1\/2″ el_class=”storia-box-dx storia-box-1984″][vc_custom_heading text=”ENREGISTREMENT DE L\u2019IMAGE DE MARQUE ACTUELLE” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes” el_class=”text-uppercase text-red”][vc_column_text]<\/p>\n

    Apr\u00e8s la construction du deuxi\u00e8me entrep\u00f4t, Italcaff\u00e8 enregistre son image de marque et ins\u00e8re l\u2019\u00e9l\u00e9ment graphique de la tasse avec la fum\u00e9e.<\/p>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle” el_class=”box-point-wrap”][vc_column width=”1\/2″ el_class=”storia-box-sx storia-box-1991 text-right”][vc_custom_heading text=”LE GRAIN” font_container=”tag:h3|text_align:right” use_theme_fonts=”yes” el_class=”text-uppercase text-red”][vc_column_text el_class=”text-right”]<\/p>\n

    Le logo s\u2019enrichit du grain de caf\u00e9, symbole de qualit\u00e9 qui aujourd\u2019hui diff\u00e9rencie Italcaff\u00e8.<\/p>\n

    [\/vc_column_text][\/vc_column][vc_column width=”1\/2″ el_class=”box-storia-inner”][vc_single_image image=”7455″ img_size=”full”][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle” el_class=”box-point-wrap”][vc_column width=”1\/2″ el_class=”box-storia-inner”][vc_single_image image=”7449″ img_size=”full” alignment=”right”][\/vc_column][vc_column width=”1\/2″ el_class=”storia-box-dx storia-box-2009″][vc_custom_heading text=”LES COULEURS” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes” el_class=”text-uppercase text-red”][vc_column_text]<\/p>\n

    Italcaff\u00e8 introduit le rouge et le noir comme les couleurs principales de sa communication. Chaque sachet a son code couleur qui caract\u00e9rise la qualit\u00e9 du produit qu\u2019il contient.<\/p>\n

    [\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section css=”.vc_custom_1562339723199{margin-top: 0px !important;padding-top: 0px !important;}”][vc_row][vc_column][vc_raw_html]PGRpdiBjbGFzcz0ibGluZSI+PC9kaXY+[\/vc_raw_html][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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